date:Sep 05, 2018
Coffee Board India has unveiled its plan to establish India Coffee as a global brand. At a programme held in New Delhi, Srivatsa Krishna, secretary and chief executive officer, Coffee Board, stated that India Coffee was what the coffee board was looking forward to establish in the world.
The board is working on a three-point strategy of premiumisation, entrepreneurship and productivity, under which it is setting up the first National Accreditation Board for Testing and Calibration Laboratories-