date:Aug 30, 2018
.6 billion in 2017. While interest in premium products such as meat snacks made from prime cuts (58%) is high among meat snack consumers*** of all ages, younger consumers aged 18-34 are most likely to be interested in portable options such as meat snack bars (45% vs 38% overall).
While the inherent benefits of protein and portability favor all meat snack brands, were seeing some of the smaller brands drawing a point of distinction by offering niche flavors and formats. Our research shows that y