date:Aug 30, 2018
opportunity for brands in other salty snack segments to innovate with unexpected flavors to engage consumers, especially among younger generations who, our research shows, are looking for variety in the salty snack aisle, said John Owen, Senior Food and Drink Analyst at Mintel.
Meat snacks corner the salty snacks market
Meat snacks is the largest segment of the salty snacks category (30% market share), and also the fastest growing**, with sales increasing 45% in the last five years to reach $3