date:Aug 30, 2018
While popcorn has traditionally benefited from a health halo, new research from Mintel reveals that Americans are now embracing flavor innovation, from indulgent to savory, driven by the increasingly popular ready-to-eat (RTE) popcorn category. Total US retail sales of popcorn increased 32% in the last five years to reach an estimated $2.5 billion in 2017, with RTE popcorn leading the flavor innovation wave, growing an impressive 118% between 2012-17 to reach $1.1 billion.
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