date:Aug 25, 2012
h the deal, Arla was able to open additional sales channels for its products in China, where until then its product offering had been limited to milk powder.
Food safety is definitely an advantage for international dairy industry players such as Arla,Euromonitor senior category analyst Ildiko Szalai told DairyReporter.com following the deal between Arla and Mengniu.
They may be able to offer consumers a safer product option, with less chance of contamination. It is a definite marketing advanta