date:Aug 23, 2018
manager at SPINS LLC, Chicago.
There are trends, and then there are single milestone events that affect changes in consumer behavior, notes John Sauve, director of marketing at Artemis International, Fort Wayne, Ind.
He points to the 2017-2018 deadly flu season and the shortage of Tamiflu as lifting awareness of all things immunity related.
Beverages as a delivery system for immunity-oriented functional ingredients became an easy and familiar pathway to those immunity benefits, Sauve explain