date:Aug 16, 2018
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An emerging aspect of marketing to connected consumers and millennials alike is giving each of them a personalized storytelling experience. A June 2016 IRI report titled Personalization Journey: Leveraging Big Data to Drive Big Growth, stated that todays consumers want to feel like they have an individual relationship with the brand and the products that they purchase.
Marketing campaigns should drill down to the needs of the individual consumer. This means that each consumer should receive u