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Digital marketing, social media connects consumers to beverage brands
date:Aug 16, 2018
the digital media center of excellence at Chicago-based Information Resources Inc. (IRI). It is a powerful source of data to better understand consumer perspectives and needs. The implications for manufacturers, retailers and brands are significant, he says.

Understanding what consumers say and the sentiment, whether it is positive or negative, of what they said is one thing, but fully leveraging the voice of consumer data can also help drive brand growth, Anderson explains.

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12/24 07:24