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Digital marketing, social media connects consumers to beverage brands
date:Aug 16, 2018
er of U.S. adults using YouTube has grown to nearly 75 percent, according to the survey.

Roughly two-thirds (68 percent) of U.S. adults report that they are Facebook users and approximately three-quarters of those users access the platform on a daily basis, the report states.

Since most consumers are accessible through social media, what attracts brands to use and connect with them through these various platforms is its ability to be the voice of the consumer, says Eric Anderson, principal of

12/24 05:28