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Digital marketing, social media connects consumers to beverage brands
date:Aug 16, 2018
r embracing a variety of social media platforms and using them frequently. Seventy-eight percent of the 18- to 24-year-old respondents use Snapchat and 71 percent of them visit the platform multiple times per day.

Similarly, 71 percent of consumers in this age group use Instagram and 55 percent reported they visit the platform several times per day. Forty-five percent of them also use Twitter, the report states.

In addition, 94 percent of 18- to 24-year-olds reported using YouTube and the numb

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