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Digital marketing, social media connects consumers to beverage brands
date:Aug 16, 2018
the array of channels, devices and platforms that splinter mass communication into the thousands of niche outlets, allows brands to cater to specific audiences, the report states.

Industry experts note the significance of the millennial age group in todays connected consumer-driven atmosphere. According to Chicago-based Mintels June Marketing to Millennials report, millennials are the largest generational group in the U.S. and as they age, they are increasingly becoming a crucial part of the c

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