date:Aug 16, 2018
ts.
She also points to the impact digital marketing has had on small, craft brands, as they are more discoverable and trendier. With consumer interests shifting to artisanal beverages, consumers want to feel like they discovered a brand before it becomes mainstream, she says.
Because social media gives companies such a significant reach, consumers are now able to find brands and products online that they were unable to find in local stores, Sparklofts Persing says. Specific and effective targe