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Digital marketing, social media connects consumers to beverage brands
date:Aug 16, 2018
In todays digital landscape, mobile apps, videos and social media go hand-in-hand with what industry experts call the connected consumer. According to a May 2018 Nielsen Insights titled How to Reach, Engage and Measure Todays Empowered Consumer, todays consumers spend over 23 hours a week using apps, viewing videos, streaming audio and social networking on their smart phones.

Brands are starting to embrace the concept of two-way conversation as a way to interact with their consumers. Increasing

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