date:Aug 24, 2012
rength in depth across a number of price points in different categories, and he said that Guinness Black Lager had greatly improved its beer performance in the US.
Elsewhere, Parrot Bay and Smirnoff frozen pouches also marked successful first steps towards creating a substantial new frozen beverage category, Walsh claimed.
Time to engage the ladies
Diageo also needed to offer more choices to female consumers, Walsh said the firm had seen great success in North America with recent launches of