date:Aug 24, 2012
o translate volume growth into profit contribution.
Chasing market leaders
Van Boxmeer stressed that his firm was not the market leader in Russia. (2010 Nielsen market data from shows Heineken with a 14.4% market share by volume, making it the third market player after AB InBev (16%) and Baltika Breweries (Carlsberg) with 39.8%.
When you are with brands that are under index 100, where market leaders typically have that kind of pricing indexyou move always with a certain delay to his [your riv