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Bright futures: The evolution of natural colors and a “less is more” approach
date:Aug 07, 2018
r blue colors dropped by 39 percent.

Connie Sandusky, Ph.D., Global Marketing Director at DDW the Color House, believes that consumers are looking at natural colors in a new light: Consumers arent so much demanding natural colors, as much as they are choosing products which are free from artificial colors. Also, its an added benefit if the colors used are associated with a recognized health benefit.

A recent development for DDW is EmulsiTech. This technology creates ready-to-use liquid emulsio

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