date:Aug 07, 2018
were private label brands relative to 19 percent in 2013. NPD based on world flavor ranges have become increasingly popular and food truck and street food flavors have been a source of inspiration for NPD for retail. According to Innova Market Insight data, there has been a 24 percent growth in food beverage launches with a food truck or street food claim (Global, 2017 vs. 2016).
As the population becomes more diverse, consumers are embracing bold flavors, which were once unfamiliar. Consumers