date:Aug 06, 2018
zing in the home, but the preference for at-home drinking will likely be even greater among the up-and-coming iGeneration, who are generally regarded as more frugal and pragmatic than Millennials. Bars and restaurants must work harder than ever to provide customers with a unique drinking experience. For example, an Instagramable pop culture pop-up bar offers an experience that cant be replicated from consumers living rooms, says Caleb Bryant, senior foodservice analyst at Mintel.
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