date:Aug 06, 2018
als most likely to agree (29% drinking away from home less vs 17% more).
In addition to being perceived as more relaxing (74%), cheaper (69%) and personal (35%), nearly two in five (38%) in-home drinkers are choosing to drink at home in order to better control their alcohol intake.
While Americans enjoy going out for a drink now and then, our research shows that the majority of consumers say they prefer drinking at home. Today, Millennials are currently leading the way when it comes to sociali