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Heineken signs agreements with CRE and China’s leading beer co CR Beer
date:Aug 06, 2018
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Chairmens statements
Commenting on the strategic partnership, Jean-Francois van Boxmeer, chairman, executive board and chief executive officer, Heineken, said, We very much look forward to joining forces with CRE and CR Beer, the undisputed market leader in China.

We believe that our strong Heineken brand and marketing capabilities, combined with CR Beers deep understanding of the local market, its scale and best-in-class distribution network will create a winning combination in the gr

12/24 10:23