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Heineken signs agreements with CRE and China’s leading beer co CR Beer
date:Aug 06, 2018
ategic partnership agreement, Heineken will be CREs exclusive partner for international premium lager beers in China. Heineken and CR Beer will investigate which other premium brands from Heinekens portfolio can be licensed to CR Beer in China.

Heineken and CRE will also investigate if the Dutch brewers global presence and marketing capabilities can be leveraged to support and accelerate the international growth of CR Beers Snow brand and its other Chinese brands to become the Chinese beers of

12/24 08:37