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Coca-Cola initiative at UK attractions: One plastic bottle for half price entry
date:Jul 30, 2018
cycling of plastic bottles and raise awareness of marine conservation. To date, the project has recycled over 11,000 bottles sold at the Sea Life Centre.

Recycling incentives?

A key component of the typical Deposit Return Scheme (DRS) technology is incentivizing consumers to do good through the promise of a reward, money in the case of supermarket DRSs and discounts in the Coca-Cola foray at UK attractions.

DRSs have been gaining popularity in the UK, with backing coming from Tesco, Iceland,

12/24 07:30