date:Jul 30, 2018
he highest gaps in the desire for authenticity vs. current perceptions of the category. Only 29 percent of consumers stated they were satisfied that their last crisp snack occasion met their needs (Kerry, Consumer First, 2017). Consumers have such a passion for cheese; but believe they only get an imitation of cheese in their cheesy snacks, not the real deal that they love and adore. This is a huge opportunity for the market to tap into, Grace Keenan, Marketing Manager for Savoury End-Use-Market