date:May 16, 2012
rivate equity firm, and this might still be the case.
When questioned about reports of the bid, CP Foods said it was: unable to comment on the bid at this time. Birds Eye also declined to comment.
The UK frozen food market increased in volume by 2.5% in 2010. Total value was 4,279M. Birds Eye was a top player with 7.7% of market share, followed by McCain at 6.9% and Findus Group at 4.1%.