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Kraft Foods agrees to divest controlling stake in Back to Nature brand
date:Aug 23, 2012
nt of Back to Nature-brand macaroni cheese will remain with Kraft Foods.

The transaction is Brynwood Partners' third with Kraft Foods.

Brynwood Partners said in a statement that it hasa well-established track record of reviving smaller brands or businesses that are divested from large corporations,citing Turtles chocolate candy and Flipz chocolate covered pretzels, acquired from Nestl USA, TrueNorth nut clusters and Kretschmer wheat germ, acquired from PepsiCo, and Balance Bar energy bars, acq

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