date:Aug 23, 2012
Research firm Ipsos revealed that over 61% of Chinese consumers had seen their confidence in domestic food products erode over the past year thanks to multiple food safety scandals. 76% said food scandals were the reason behind them looking for imported alternatives.
The survey, based on individual interviews with 2,100 respondents, found 28% of these consumers were now willing to buy imported food products to replace domestic products.
This was because the consumers were of the belief importe