date:Aug 22, 2012
Following the deal, Kraft will hold a minority stake between 25% and 50%. The brand will be held through a joint venture between Brynwood and Kraft. While Kraft will have board representation in the venture, Brynwood will manage every day operations.
The deal is expected to be completed in October 2012.
The Back to Nature brand, which was acquired by Kraft in 2003 for an undisclosed amount, makes cookies, crackers and pasta dinners using less-processed ingredients.
Kraft spokesman Michael Mitche