date:Aug 22, 2012
nds have to keep rebuilding awareness, as their customer base keeps moving out of the market.
Mintel predicted that over the next five years the baby food and drink market will rise in value to reach 703M. Growth would be fuelled by an increase in the average selling prices.
But volume sales would fall by 3%, from 97M kg this year to 94M kg in 2017. The fall would reflect declining birth rates and an increasing preference for home cooking.
Sales of baby food drinks were curbed by perceptions