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Alcoholic beverage brands seek social media connections as Millennials come of age
date:May 16, 2012
ial networks are critical marketing tools for brands targeting Millennials.


Popular brands like Budweiser and Captain Morgan are spending a growing proportion of their marketing budgets on reaching out to Millennials via social media platforms,wrote IBIS World lead industry analystAgata Kaczanowska.Humorous, viral video-inspired ad campaigns have become a necessity for targeting this young group of drinkers, though overall strategies still include commercials during key sporting events and roa

12/18 05:11