date:Sep 04, 2017
As part of its increasing focus on non-sparkling drinks, Coca-Cola today launched an orange variant of its pulpy juice Minute Maid.
The company is sourcing oranges from Maharashtra and Madhya Pradesh and the product is made at the joint venture it has with Jain Irrigation in Thane district. The JV is also popularising five varieties of Brazilian oranges among farmers, Coca-Cola global president and chief executive James Quincey said.
He also said the new variant will have 10 per cent orange ju