date:Aug 22, 2012
many smaller brands, is probably the main reason for slowing activity rates, although actual launch numbers did still rise over the five-year period.
Health continues to be an important factor in the market with more than 58% of the soft drink launches in the 12 months ended June 2012 having a health positioning of some kind with more than half using passive health claims and 18% using active health claims. The most popular claims were related to being natural and free from artificial additives