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Kellogg’s revamps brand, but significantly?
date:May 16, 2012
image and perhaps this holds more value and opportunity with the number of consumer not having breakfast anymore,he detailed.


Linthicum said that particularly in the US, this tagline will betapping into the nostalgic factorthat consumers associate with breakfast cereals but in away that also has a modern twist.


Pushing sales?


The cereal firm reported a 6.5% drop in its first quarter operating profit this year, a loss it said reflected poor performance in Europe and high commodity inflatio

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