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Kellogg’s revamps brand, but significantly?
date:May 16, 2012
The US cereal brand is refreshing its packaging with a colour-enriched, contemporised script logo and brighter visual graphics and images along with a new tagline, Lets Make Today Great and will also invest in enhancing its digital connection with consumers.


Kelloggs will take on a moreconversational tone that supports the relationships consumers desire to have with brands today, particularly in the social and digital worlds,the company said.


Benjamin Punchard, global packaging analyst at

12/19 09:56