date:Aug 01, 2017
nd added value of the category, the report states. Flavored and added-sugar products entering conventional channels may lead natural consumers to seek alternative products in super-premium, unflavored water or alternative plant-based/root waters.
The report expands on the coconut water and plant water connection by noting the innovative spirit that plant waters have demonstrated. While coconut water dominates the global category for packaged plant and root waters, the fringes of the category ha