date:Aug 01, 2017
of ingredients, intent on removing the bad and adding the good.
Director of strategic health and wellness insights at Nielsen Andrew Mandzy says: Informed and savvy consumers are demanding more from the foods they eat, and some are prioritising ingredients over brands.
To many consumers, simple is beautiful, and foods with a short list of recognisable ingredients resonate strongly. Savvy manufacturers are responding to this trend by modifying product portfolios by simplifying food ingredient