date:Aug 01, 2017
Consumers across the world are sending a message to manufacturers that they want natural ingredients and colours in their food and drink choices and theyre willing to pay a premium for it.
A recent report on ingredient trends by Nielsen found that 61% of consumers globally try to avoid artificial colours in their food, rising to 65% in the Asia-Pacific region. In Europe, the number of new food and beverage products with natural colourants grew by 5.6% in 2015, compared to a decline of 5.2% for