date:Aug 21, 2012
marketed as free from additives and preservatives, while nearly 13% used natural claims.
Combining the two categories resulted in more than 30% of total soft drinks launches using either one or both claims.
Organic claims
Organic claims were used for more than 5% of launches during the review period.
Fruit juices and drinks dominated launch activity accounting for over 43% of the total launches. Their popularity reflectedthe extremely diverse range of products included in the category, said