date:May 31, 2017
et will be easier than it was with coconut water.
When I first launched in 2010, nobody knew what coconut water was, nobody knew that they wanted it, it was a pretty hard sell, he says. I feel over the first three or four years of doing that was slow and then the category gained a lot more momentum overseas and also the decline in sugar-filled beverages helped.
And unlike coconut water, Freeman says watermelon is a familiar taste. It's very rare to find someone who doesn't like the taste of wa