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Smurfit Kappa introduces multi-storey packaging for confectionery impulse buys
date:Aug 21, 2012
Smurfits Multi-Storey packaging features two rows on top of one another using shoulder supports, which the company says allows the product to be fully stocked for full shelf-impact.

Smurfitt: doubles display

It claims the packagingdoubles the displayof chocolate bars and uses less space than traditional single layer packs. It touts a higher product count per case as another advantage.

The company said in a statement:In the impulse confectionery market, keeping the fixture full and tidy is the

12/22 06:23