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Knowing the health benefits of asparagus would positively impact consumer buying decision
date:May 04, 2017
In an effort to gain a better understanding of the asparagus category at retail, as well as consumer preferences and purchase triggers, the Michigan Asparagus Advisory Board (MAAB) recently conducted extensive consumer and trade research.

The consumer research included an online survey that reached 500 consumers from key opportunity markets in the Midwest, Northeast, Mid-Atlantic and Southeast Regions. In addition, retailers were surveyed from both regional and national chains that comprised k

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