date:Apr 14, 2017
ially amongst youth.
This segment is actually the pivotal force that is driving growths in the overall consumption for this category. There is a perceptible shift of consumers towards natural and herbal products, and this is evident with RoohAfza growing in share in modern and general trade, he added.
Keeping the intrinsic qualities of RoohAfza intact with the presence of ten natural herbs fused with fruit juice, RoohAfza Fusion sits naturally on this positioning. We are confident that RoohAfz