date:Aug 18, 2012
Funding will be used to develop a brand identity, interactive website and drive attendance at a series of specialist food events. The aim is to improve consumer awareness of the traditional smoking method and enhance the profile of this niche industry in the high-end retail and food service markets of the UK
The project has come about through collaboration of key industry partners across the supply chain including:
Grimsby Fish Merchants Association
Alfred Enderby
Sealord (Caistor