date:Feb 08, 2017
bitious target.
This is an ambitious target and triples the pace of our sugar reduction to date. We reduced added sugar by 12% from 2000-2015 and now we are committing to deliver a further 10% in just 5 years, Sigrid Lign, UNESDA director general.
It will require concerted effort from our members across a range of tools including reformulation, innovation, the offering of smaller pack sizes and the placing of promotion behind our no and low brands to help shape consumer choice.
Lign said that th