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Labelling chocolate ‘reduced-fat’ puts off consumers
date:Aug 18, 2012
nt labels: one marked Milk Chocolate and the other Reduced-fat Milk Chocolate.

They found that the participants had lower expectations of the reduced-fat labelled product.

The main result of reduced expectations for a reduced-fat chocolate is a concern to those aiming to manufacture such a chocolate, as it suggests that consumers will be less willing to purchase the product,said the study.

Silver lining

However, the researchers added that if manufacturers could create a product tasting the s

12/21 19:42