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Consumers prefer rounded packaging graphics
date:Aug 18, 2012
A study from the Institute of Psychological Sciences, part of the University of Leeds in the UK, manipulated the labels on two different products water and vodka by changing the shape angularity, orientation, and left-right alignment of the graphics.

In our research we examined both shape (rounded versus angular) and orientation (upward versus downward) to see how this might translate to product design,lead researcher Dr Stephen Westerman told FoodProductionDaily.com.

The participants, who w

12/22 08:15