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Diet Coke still scoring high with demanding Millennial consumers
date:Aug 18, 2012
r of consumer trends Alexandra Smith told BeverageDaily.com.

But they are also very critical of the products they buy. If they decide to spend their money on a product, they expect the product to live up to its claims.

As a result, carbonated soft drinks manufacturers have been forced to diversify their products in recent years to meet these Millennial generation demands.

Obesity a major issue, particularly in the US has birthed demand from consumers for more diverse and healthier alternati

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