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Diet Coke still scoring high with demanding Millennial consumers
date:Aug 18, 2012
among 18 to 34 year olds in the US. According to Mintels February 2012 Carbonated Soft Drinks report, 68% of diet carbonated soft drink consumers under the age of 34 drink Diet Coke.

Millennial demand

According to Mintel, Diet Cokes continued focus on style and fashion has helped it maintain its popularity with these young consumers, while not alienating older demographics.

Millennial consumers, in general, are willing to spend more on products if they believe they are worth it,Mintel directo

12/22 12:36