date:Nov 09, 2016
ver, is much higher than the industry had asked for. Indian Beverages Association, an industry lobby that bats for beverages companies, had asked the regulator to lower the fruit juice content threshold in carbonated beverages from 10% (minimum) to 3%.
The definition of fruit-based carbonated beverages came more than two years after Prime Minister Narendra Modi urged multinational carbonated beverages companies, like Coca-Cola and PepsiCo, to mix natural fruit juice (at least 5%) in aerated bev