date:Sep 01, 2016
p more than 6 percent, and across the full CPG [consumer packaged goods] market, it grew 4 percent in dollars and 0.2 percent in units, says Susan Viamari, vice president of thought leadership at Chicago-based Information Resources Inc. (IRI).
The market is being driven by a number of factors, including the popularity of energy shots, which have a higher price per unit, she adds. Another contributing factor is an increase in promo dollars.
New York-based Beverage Marketing Corporations (BMC) r