date:Sep 01, 2016
ots experienced an estimated 4 percent sales decline in 2015, hitting $1.18 billion, it states. Future growth is expected to remain stagnant decreasing an additional 1.8 percent in the period from 2015-2020.
Although consumers awareness of the energy drink and shot category is increasing, the report notes that overall consumption still is limited, with millennials likely to consume energy drinks/shots before exercise. This fits with todays greater focus on health and physical activity, it says